Webinars · November 3, 2026

Ari webinar recap: keep Magento, change how you build

On October 28, Glebs Vrevsky and Alfreds Genkins showed Ari working on a Magento store and answered questions from the chat. Here are seven short clips worth watching.

4 minute read
Kristaps Gailitis
Kristaps GailitisCo-founder of Ari

The first Ari webinar ran for an hour on October 28. Glebs opened it with one line: keep Magento, and change how you build.

Most people on the call run a Magento store that works. Their problem is that every change costs too much and takes too long. Glebs started with Martin Thompson, who has run his store on Magento since 2009. Martin had decided to leave Magento because even basic work cost too much. Then he started using Ari, and he stayed.

I’m really happy with Magento now.

Martin Thompson, owner of a health products store

Why ChatGPT and Claude are not enough for Magento

The first thing most store owners ask is why they shouldn’t just use ChatGPT or Claude Code. Glebs explained the difference.

Why ChatGPT and Claude aren’t enough for MagentoGlebs Vrevsky, Co-founder of Ari

Ari is trained on 500,000 solved Magento tickets, more than 3.5 million hours of Magento work. Ari works on a copy of your own store, tests every change in a real browser, and fits into the way your team already releases changes.

Every change is tested, and a person approves it

How Ari and a person share the workGlebs Vrevsky, Co-founder of Ari

A change is only done when the new feature works and nothing else breaks. Ari tests every change against more than 100,000 Magento test cases. Then a person approves it before it goes live: your developer, your agency, or our engineers on the Ari Agency plan.

Ari asks questions before building

One store owner asked in the chat if Ari can spot details missing from a brief. Alfreds called it his favorite kind of question.

Forgot something in your brief? Ari asks before buildingAlfreds Genkins, Creator of Ari

Ari looks at your store first, then comes back with questions and options before writing any code. That way you get the change you actually wanted.

Ari watches your store at night

Ari fixed a customer’s store in the middle of the nightAlfreds Genkins, Creator of Ari

Alfreds showed outages that Ari found and fixed on customer stores. One night, Varnish stopped working on Martin’s store, and Ari restarted it on his server. See how proactive monitoring works.

Use Ari from ChatGPT or Claude

Already work in ChatGPT or Claude? Give your Magento tasks to Ari from thereAlfreds Genkins, Creator of Ari

If your team already works in ChatGPT or Claude, you can connect Ari there. Ask what Ari is working on, or give Ari a Magento task, without leaving the chat.

What changed on Martin’s store

After a customer started using Ari, Google saw 2,578% more good pagesGlebs Vrevsky, Co-founder of Ari

Two weeks after his interview, Martin wrote to us: “Using Ari has helped me get my site performing better again.” His Core Web Vitals report showed 2,578% more pages that Google rates as good. For his customers, that means faster pages.

A faster store without leaving Magento

Want a faster store? You don’t have to leave Magento for ShopifyGlebs Vrevsky, Co-founder of Ari

Glebs also showed how to make a Magento store faster. Expedio brings Shopify’s Liquid theme technology to Magento and makes a store at least twice as fast. Ari installs it for you.

Questions from the chat

People in the chat asked about credits, data safety, Hyvä, backups and who is responsible if something goes wrong. We answered them on a new page: Is Ari right for you?

Watch the full recording

You can watch the whole hour, including the live demo, on the webinar page. Our next webinar, Expedio Live on November 10, shows how to make a Magento store twice as fast.

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